2010 - We’re Born
Product of the Ocean State! R and D in tournament/commercial tuna fishing, but specialized in Boat To Bar: Comfortable clothing for the elements but also fitting for dinner and drinks after.
Product of the Ocean State! R and D in tournament/commercial tuna fishing, but specialized in Boat To Bar: Comfortable clothing for the elements but also fitting for dinner and drinks after.
This is us trying figuring out how to sell apparel.
Focus on good customer service and remember what a good captain once said, "Nobody wants to look like a Mahi Mahi...".
#LiveYourObsession If our clothing stood up to the rigors of a three day canyon trip, wasn’t it good enough for any of the other hobbies we tackle in the North East?
Multiple jobs, very little sleep, minor health issues. Still figuring this thing out.
A full company push to eco conscious products, banning of single use plastic bags and an epic collaboration with Kenny Chesney's No Shoes Reefs foundation!
Did we fit the mold of an environmental advocate? We drive pick-up trucks, turn a good country tune, love our veterans, and spend days on end in tree stands and staring out the back of the cockpit. Could we be this AND that?
Through our perspective we're bucking the stigma that caring for the environment is just for the “eco-warrior”. You can be a bad ass outdoorsman/woman and still care about this. Just wearing your recycled sun tee and eating sustainable food are easy and great starts.
Live your obsession, have fun, but give a shit and leave it better than you found it.