The Deep Crew

We all have our favorite spot to hang out after a full day spent outside. Whether it's by a raging fire pit or a beach side bar stool, we understand the importance of clothing that multitasks. Our whole concept originated from a market that failed to give proper recognition to our two favorite things: clothing for the outdoors and the celebration that typically happens afterward.  Why did we have to change our outfit to be comfortable? As a group comprised of hunters, big game fisherman, and snow boarders we set out for something stylish and rugged, yet not over the top like other brands. After years of experimenting, we found that when you combined the fit, style and logo placements observed in the surf/skate market with the technical aspects of the outdoors market we stumbled upon something that represented us and we were comfortable wearing in the elements or out at night. Live Your Obsession has become our mantra. Our clothing will always aim to serve that.